Wednesday, August 17, 2016
Crush Cubes, a line of frozen flavor cubes, offering infinite possibilities for creative home cooks by presenting flavored butters, sauces, soup starters, beverage bases, and more in convenient form. "What a lovely idea!" Brandy exclaimed in wonder, "I simply must find out more about these darling little things!"
Returning home to do some research, Brandy discovered that Crush Cubes were conceived of by a gentleman by the name of Jon Startz, a veteran of the food industry. Made in America with premium-quality, locally-sourced ingredients, Crush Cubes are sold in portion-controlled, easy-to- use packages containing 24 cubes that are each individually sealed and flash-frozen to capture flavors and nutrients at the peak of their freshness and potency.
Wishing to learn a little more about this extraordinary sounding product, Brandy reached out to Jon for a more information and personal perspective.
B&B: What gave you the idea to make Crush Cubes?
B&B: What is the difference between Crush Cubes and other bullion or stock cubes?
JS: Our bullions are all natural and healthy, gluten free, zero cholesterol, zero calories, and are frozen not freeze dried, which makes for a great tasting seasoning or cup of soup.
B&B: What is your favorite way to use Crush Cubes?
JS: I like multiple mixing and matching. For example, Garlic Herb butter with Ginger, or Souper Cubes with Basil. All our products can be used multiple ways in every dish.
B&B: What was the process of finding the perfect ingredients to put in Crush Cubes?
JS: Just using the actual ingredient, whether it is ginger, basil, butter or whatever in its purest form with little else besides a dash of olive oil or sea salt.
B&B: What are the benefits of flash freezing Crush Cubes as opposed to freeze drying them?
JS: Taste, color, texture, flavor are captured like a “snapshot” in time. The purest way to capture the essence of something is to freeze it.
B&B: How important was it to make a product that was environmentally friendly?
JS: Consumers respond to good wholesome products for their family and we wanted to make great tasting, natural, healthy and environmentally-friendly products everyone can enjoy.
B&B: What are some of your favorite brunch dishes and how might you use Crush Cubes to prepare them?
B&B: Who would get the most use out of a product like Crush Cubes?
JS: On the go people, especially families without lots of time to cook who are yearning for consistency, convenience and affordability when preparing meals. Many people use our cubes to spice up their meals, including leftovers. Most of all, our consumers are people who want their food to taste as fresh and delicious as possible, want little storage in the pantry but a wide variety of flavors, and are anxious to provide important nutrients to their family without the time and hassle of measuring, chopping and cleaning. When you mix together convenience, great taste and pre-portioned amounts, you really can’t lose.
The writers of this blog have been compensated for the information presented in this post.
Posted by Bunny and Brandy at 11:05 AM